Build Better B2B Personas: A Practical Guide
Creating buyer personas is a standard step in most marketing playbooks. But in the world of B2B, it’s …
Why a RFP process won’t work for design projects and how to fix it
Today, almost every business or organization needs to hire creative talent — whether in-house or externally — to …
How to Transform Loyalty Programs through User Research
In today’s highly competitive market, customer engagement is the lifeblood of successful organizations. You don’t just want to …
User onboarding in product design: how to get it right
Do you want to entice your customers to your new or updated service and are planning an onboarding …
SWOT analysis for product design: How to make strategic design decisions
You might have heard about SWOT analysis in a business context — but have you ever tried to use it …
10 tips on how to improve your customer journey map workshops
Here are some tips on how to plan and facilitate a customer journey map workshop. …
