Build Better B2B Personas: A Practical Guide
June 4, 2025
by
fseewald
Creating buyer personas is a standard step in most marketing playbooks. But in the world of B2B, it’s …
Why a RFP process won’t work for design projects and how to fix it
August 30, 2024
by
fseewald
Today, almost every business or organization needs to hire creative talent — whether in-house or externally — to …
How to Transform Loyalty Programs through User Research
July 19, 2024
by
fseewald
In today’s highly competitive market, customer engagement is the lifeblood of successful organizations. You don’t just want to …
User onboarding in product design: how to get it right
May 18, 2024
by
fseewald
Do you want to entice your customers to your new or updated service and are planning an onboarding …
SWOT analysis for product design: How to make strategic design decisions
January 25, 2024
by
fseewald
You might have heard about SWOT analysis in a business context — but have you ever tried to use it …
10 tips on how to improve your customer journey map workshops
December 20, 2023
by
fseewald
Here are some tips on how to plan and facilitate a customer journey map workshop. …