Category: UX Design

Thumbnail Build Better Personas
UX Design

Build Better B2B Personas: A Practical Guide

Creating buyer personas is a standard step in most marketing playbooks. But in the world of B2B, it’s …

Read More
RFP legal process
UX Design

Why a RFP process won’t work for design projects and how to fix it

Today, almost every business or organization needs to hire creative talent — whether in-house or externally — to …

Read More
Blog banner, a women handing a loyalty card to the cashier
UX Design

How to Transform Loyalty Programs through User Research

In today’s highly competitive market, customer engagement is the lifeblood of successful organizations. You don’t just want to …

Read More
uber
research

User onboarding in product design: how to get it right

Do you want to entice your customers to your new or updated service and are planning an onboarding …

Read More
Blog thumbnail for SWOT analysis
UX Design

SWOT analysis for product design: How to make strategic design decisions

You might have heard about SWOT analysis in a business context — but have you ever tried to use it …

Read More
Blog post tile
Facilitation

10 tips on how to improve your customer journey map workshops

Here are some tips on how to plan and facilitate a customer journey map workshop. …

Read More