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September 4, 2019 2025-04-07 18:22Home
Clarity and focus for complex digital products
I help B2B and B2B2C teams improve their digital products by aligning around real user needs and uncovering opportunities for focus, clarity, and growth.
Your product is growing. But your direction isn't clear.
You know your business. You have strong partner relationships.
But when it comes to your end users, the path forward feels unclear. Disconnected customer journeys, siloed teams, and unclear priorities slow everything down—and leave your UX stuck in reaction mode.
I help you cut through that noise, get aligned, and make smarter decisions about what to build next.
How I Help
I bring clarity, alignment, and structure to your UX
From research and workshops to experience design and long-term strategy, I support product and marketing teams in navigating complexity and focusing on what matters most.
Discover
Uncover blind spots, understand user needs, and align your team.
Create
Design and test solutions that work for business and end users.
Scale
Keep UX on the roadmap with strategic support or internal training.
Years of Experience
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Industries I've Worked In
- Lush
- Harry Rosen
- Walmart
- KalTire
- Canadian Tire
- BC Liquor
- GoAuto
- Coop Calgary
- Apple HR
- Equinix
- Trulioo
- PressReader
- PubNub
- ConstructConnect
- LambdaSolutions
- Vancity
- AMEX
- ATB
- Newton
- UBS
- Swiss + Global
- SUVA
- Die Mobiliar
- HelloBC
- TUI
- WineBC
- BanffLakeLouise
- SkiBig3
- Sunsail
- RockyMountaineer
- iTravel2000
- Zuerich Tourism
- TransLink
- Sound Transit
- SBB (Swiss)
- Lululemon
- BCMC
- Sequenched (Yoga)
- ProSkate
- Skio
- EA Games
- Skinsei
- TELUS
- SaskTel
- Swisscom
- Babylon Health
- Zoetis Diagnostics
- Sanofi
- Lung Learning
- New Hippo
- University of Toronto
- Burnaby
- Landsure
- YMCA
- Pearson College
- HSLU (Lucerne Switzerland)
Mark Heard
Director of Customer Experience - Evanshunt
I know that when we bring Frauke in to a project that the end user of the solution will be in good hands. She knows the importance of research, strives to understand the end-to-end customer journey, and is an excellent designer. Whenever she’s on an Evans Hunt project she represents us so well, and our clients often ask for her by name.
Clark Cohen
Vice President, Group Account Director
Frauke’s talents as a UX designer are unmatched! With her vast knowledge of UX best practices, strategic prowess, quick turnarounds and exceptional design skills, Frauke has been able to exceed our client’s expectations at every turn during the discovery phase of tactical development. She is proactive and collaborative, willing to roll her sleeves up and dive right into any CX challenge.
Terra Cochrane
Head of Digital - LUSH
In a world where “UX Designer” is on many a business card, there are few that have truly honed this craft. Frauke is a true UX talent, with deep experience in retail.
