UX Strategy for complex projects

If your team is navigating competing goals, disconnected user experiences, or too many customer voices—you’re not alone.  I help B2B and B2B2C teams find clarity, uncover real user needs, and create intentional product experiences that serve everyone involved.

Not every UX challenge needs the same solution.

That’s why I organize my work into three flexible, outcome-driven service areas. Whether you need to uncover insight, translate strategy into design, or scale UX thinking inside your organization—I meet you where you are.

Start with Clarity & Alignment

Discover

Explore Discover

You know your partners—but do you truly understand your end users? Discovery helps you uncover gaps, align internal teams, and define a clear path forward.

Includes:
• UX Clarity Sprint
• UX Research
• UX Audit

Translate insight into action.

Create

Explore Create

Once we know the “why,” we design the “how.” This phase turns strategy into structure—ensuring your product is clear, usable, and focused on real customer needs.

Includes:
• UX Design / Wireframes
• Content Strategy & IA
• UX Testing

Grow your UX maturity.

Scale

Explore Scale

Good UX doesn’t stop after a redesign. I help growing teams embed UX thinking into their decisions and build internal capability to keep moving forward.

Includes:
• UX Consulting (Fractional UX Lead)
• UX Training & Workshops

My Process

Collaborate to uncover project goals. Define the problems. Set timelines, create and adjust.

Scope Definition

In an initial phone call we will discuss what you do, why you do it and whether we are a good fit.

Planning

I will outline my steps and walk you through my process and outcomes.

Discovery

I start with a discovery phase to understand your goals and your customer needs better.

Problem Definition

Based on all data that has been collected, we will look at the big picture and prioritize the next steps.

Ideation

I will create solutions in form of interactive prototypes based on the problem definition.

Evaluation

Testing and evaluating the solution will ensure that we get to the best outcome possible.

Services