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September 4, 2019 2025-04-24 19:15Home
Clarity before clicks: Plan smarter, build better.
I help mid-sized businesses turn underperforming websites into growth engines—by aligning real customer needs with business priorities for smarter, focused action.
You've built something great - but it's not performing.
You’ve invested in your brand, your product, your marketing.
But the customer experience? That’s where things feel stuck.
Disconnected journeys, unclear priorities, and endless “quick fixes” leave your website underperforming—and your team guessing.
I bring clarity to your digital strategy—aligning customer needs with business goals, so you know exactly what to improve, and why.
How I Help
I help you focus, prioritize, and build smarter.
Through research, collaboration, and smart planning, I guide you from uncertainty to clear, actionable next steps—so you can improve what matters most.
Discover
Uncover blind spots, understand user needs, and align your team.
Create
Design and test solutions that work for business and end users.
Scale
Keep UX on the roadmap with strategic support or internal training.
Years of Experience
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Industries I've Worked In
- Lush
- Harry Rosen
- Walmart
- KalTire
- Canadian Tire
- BC Liquor
- GoAuto
- Coop Calgary
- Apple HR
- Equinix
- Trulioo
- PressReader
- PubNub
- ConstructConnect
- LambdaSolutions
- Vancity
- AMEX
- ATB
- Newton
- UBS
- Swiss + Global
- SUVA
- Die Mobiliar
- HelloBC
- TUI
- WineBC
- BanffLakeLouise
- SkiBig3
- Sunsail
- RockyMountaineer
- iTravel2000
- Zuerich Tourism
- TransLink
- Sound Transit
- SBB (Swiss)
- Lululemon
- BCMC
- Sequenched (Yoga)
- ProSkate
- Skio
- EA Games
- Skinsei
- TELUS
- SaskTel
- Swisscom
- Babylon Health
- Zoetis Diagnostics
- Sanofi
- Lung Learning
- New Hippo
- University of Toronto
- Burnaby
- Landsure
- YMCA
- Pearson College
- HSLU (Lucerne Switzerland)
Mark Heard
Director of Customer Experience - Evanshunt
I know that when we bring Frauke in to a project that the end user of the solution will be in good hands. She knows the importance of research, strives to understand the end-to-end customer journey, and is an excellent designer. Whenever she’s on an Evans Hunt project she represents us so well, and our clients often ask for her by name.
Clark Cohen
Vice President, Group Account Director
Frauke’s talents as a UX designer are unmatched! With her vast knowledge of UX best practices, strategic prowess, quick turnarounds and exceptional design skills, Frauke has been able to exceed our client’s expectations at every turn during the discovery phase of tactical development. She is proactive and collaborative, willing to roll her sleeves up and dive right into any CX challenge.
Terra Cochrane
Head of Digital - LUSH
In a world where “UX Designer” is on many a business card, there are few that have truly honed this craft. Frauke is a true UX talent, with deep experience in retail.
