Website Redesign: Trulioo
Trulioo: SaaS Website Redesign
UX Design & Content Strategy
About the Project
Trulioo is one of the leading global providers of identity verification systems. While they were expanding their product line, they wanted to rebrand. A redesign of the website should also improve the navigation and ease of use.
The website is one of their main marketing tools which should require leads. While the existing website encountered high traffic, the bounce rate was high and engagement with sales activities was low. The goal was to increase engagement while keeping their high SEO performance.
Discovery & Review
In the first phase I focused on understanding the current situation, the business objectives and user problems.
Personas & User Stories
Design & Content Strategy
After we defined the problems that needed to get solved, I could start working on the solution phase.
Content Hierarchy Workshops
Challenges & Restrictions
The main challenge was the lack of time and relevant support from SMEs. Because this project was very content strategy focused, we needed input from experts on content elements.
I navigated this challenge with video recordings of walkthroughs to communicate asynchronously with the team.
Outcomes & Learnings
The redesign of the website was overall successful. The project team was delighted with the final results. Shortly after the redesign, they launched their new product and saw an accelerated growth in revenue.