journey map

User Journey Map & Action Plans

I was lucky enough to participate in one of Sara Wachter-Bottcher’s amazing content strategy workshops and found new inspiration. It got me particularly thinking about my current usage of user journey maps and the problems I encounter with them. Journey maps are a great tool to think about the big picture (what is the main user goal, where...
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Cognitive Bias

Human cognition and its consequences for user testing

Doing user research can be eye-opening and helpful for any decision making. More and more companies acknowledge the value of user research and usability testing is becoming part of the product development process. With online tools like or it is easy for everyone nowadays to set up a test. So everyone can become a user...
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Reflecting on Lean UX

In my job there is the ongoing discussion about agile development and how to integrate UX. What is the bigger idea, what is the excitement about? There is the vision of a flexible team, that works more effectively, faster, more iterative and more efficiently in an “agile” environment. This discussion made me reflect again on...
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Collaborative Waterfall

Agile & UX: it’s a mindset, not a process

Agile is one of these magical words in our days. It’s like a promise that by using an “agile method” everything will be faster, cheaper and definitely more innovative. The project managers that I heard talking about Agile made it always sound like paradise: everybody is working together, the process is very flexible, the client...
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Worldcup and Product Design

My fascination for soccer as a naive I don’t know that much about soccer, the details, the tactics and the players – but I enjoy watching the game. Mostly the big ones as this is a whole experience: people are coming together to watch the game, the media is talking about it, it’s a big event....
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Sitemap with site-templates

Collaboration needs clear communication and good organization to be successful. I enjoy working in a team and I like talking to people, sharing ideas, giving and getting feedback. Currently I am working for a company with offices in different locations. The distance and the time difference can be challenging and requires more effort to keep the...
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Redesign USAtoday

Simplify complex information architecture

I had the chance to listen to a very inspiring presentation by Anton and Irene, both working at Fantasy Interactive. They do an amazing job when it comes to simplify websites and create unique and accessible user experience.
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Tina Seelig about creativity – inspiring video
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Collaboration & online feedback

I work with Axure a lot to create wireframes and interactive prototypes. I really like their sharing platform as well,, that allows you to upload your prototype with one click and make it accessible online. It’s great for sharing wireframes and getting feedback without having to care about taking screenshots or creating a document....
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