user research
User research is exciting: observing people using your product, understanding their mindsets better in interviews, receiving feedback on usability issues. But what do you do with all the data that you collect? You usually come out with a ton of notes – how do you make sense of it? Focus on the right level of...
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Yay, my first blogpost for toptal is online: Read more about the value of user research on the toptal blog.
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Cognitive Bias
Doing user research can be eye-opening and helpful for any decision making. More and more companies acknowledge the value of user research and usability testing is becoming part of the product development process. With online tools like usertesting.com or loop11.com it is easy for everyone nowadays to set up a test. So everyone can become a user...
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