Mosaic: Interactive Maps for architectural website
Mosaic: Interactive maps for architectural website
About the Project
Mosaic, a high-end homebuilder based in Vancouver, BC, wanted to improve its digital touchpoints and improve the customer experience.
Mosaic wanted a digital presence that reflected its high-quality design and attracted the right target audience. An important goal was to improve communication and make home details and specifications more accessible for their customers. The task was to come up with innovative ideas for interaction.
We started this project with a collection of new ideas and a broad, open mindset.
1. Competitive Analysis
3. Ideation Workshop
After collecting initial ideas, I explored different versions in the form of interactive wireframes
2. User Testing:
Challenges & Restrictions
This project started with a misalignment in expectations: while we started to explore a variety of ideas, the client had a specific budget and timeline in mind that had to be met.
We had to manage the impression of “overpromising and underdelivering” and move the project from a creative high to a realistic approach.
Outcomes & Learnings
This project was a good reminder to always establish expectations and define key criteria before starting any design exercises.
I enjoyed facilitating design thinking sessions with the client and developing my skills in managing client relationships and expectations.