Cognitive Bias
Doing user research can be eye-opening and helpful for any decision making. More and more companies acknowledge the value of user research and usability testing is becoming part of the product development process. With online tools like usertesting.com or loop11.com it is easy for everyone nowadays to set up a test. So everyone can become a user...
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Lynne Waldera, working as an organizational consultant in SF, gave a great presentation about culture building in organizations, especially in organizations that want to improve the customer experience. Her tipps are: Design principles: Define the values you want your culture to have Casting: Be specific about the type of personalities you want to hire (the...
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