Website for an insurance company
Client: Mobiliar

Objectives:

1. Gain more visitors
2. Sell insurances online (improve online customer service)
3. Update the look & feel of the website

Challenges:

• Understand brand and its current perception by customers
• Transform corporate values into design language
• Create templates that are flexible for each business unit of the company, yet fit into one global website
• Simplify the content structure

My tasks:

• Workshop to define business goals
• Competitive analysis
• Define target groups (personas) and their needs (scenarios)
• Content Analysis
• Define main problems and come up with solutions in rough sketches
• Modulate sketches and create wireframes
• Define different page templates
• Usability Test

My methods & tools:

• Workshop
• Personas (based on qualitative interviews & web analytics)
• Scenarios
• Excel/ Content Audit
• Paper & Pencil (Scribbles)
• Axure (interactive wireframe)

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