Online Shop for outdoor equipment
Client: Hajk (outdoor & scouts)

Objectives:

1. Improve brand awareness
2. Gain new customers/ focus on a new target group
3. Simplify the content management

Challenge:

• Transfer brand values into design language
• Define USPs by competitive analysis
• Create a userfriendly and easy-to-manage online shop
• Take criteria for SEO into account (ensure, that content is easy to find)

My tasks:

• Workshop to define the brand values
• Target group analysis (interviews in stores with customers and sales people)
• Create personas and scenarios
• Conduct content inventory to create new sitemap
• Define main problems and come up with solutions in rough sketches
• Modulate sketches and create wireframes
• Define different page templates

My methods & Tools:

• workshop
• personas (based on qualitative interviews)
• scenarios
• paper & pencil
• Fireworks

CMS: Magento

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