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February 9, 2013

Website/ e-Commerce

Online Shop for outdoor equipment
Client: Hajk (outdoor & scouts)

Objectives:
  1. Improve brand awareness
  2. Gain new customers/ focus on a new target group
  3. Simplify the content management
Challenge:
  • Transfer brand values into design language
  • Define USPs by competitive analysis
  • Create a userfriendly and easy-to-manage online shop
  • Take criteria for SEO into account (ensure, that content is easy to find)
My tasks:
  • Workshop to define the brand values
  • Target group analysis (interviews in stores with customers and sales people)
  • Create personas and scenarios
  • Conduct content inventory to create new sitemap
  • Define main problems and come up with solutions in rough sketches
  • Modulate sketches and create wireframes
  • Define different page templates
My methods & Tools:
  • workshop
  • personas (based on qualitative interviews)
  • scenarios
  • paper & pencil
  • Fireworks

CMS: Magento

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