I help you and your team to understand your customers better – by collecting more in-depth information and making sense of any existing data you have. Understanding your customers needs, pain points and expectations is crucial for successful product design.
How I help you
Interviews + Observation
Get to the WHY behind your customers’ behaviour and opinion.
What you gain
Deeper understanding of needs, pain points and expectations
The reason behind behaviour and opinions
Surveys
Validate assumptions with quantifiable feedback.
What you gain
Quantitative data to validate your assumptions
Identifying trends and preferences
Diary Studies
Collect feedback and insights on customers’ behaviour over time and in context
What you gain
More detailed feedback and opinions about a product as customers will interact with it over time and in their personal context
Participatory Design
Facilitating group sessions to discuss needs and create prototypes together with your customers
What you gain
Increase customer loyalty by inviting them into the solution process
Get collective feedback and ideas from your customers
Quick validation of design solutions
Let’s talk about how I can support you and your team as a UX researcher