ignite: Online Insurance

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Client: ignite (in collaboration with Ariad Communications) Objectives The goal was to create a new website for a new insurance company who wants to bring new value to the online insurance experience: currently insurance companies in Canada only offer online quotes – but the final sales process has to happen by phone. ignite wants to break through […]

Insurance Services: Redesign

Client: Mobiliar   Project goal: Gain more visitors Sell insurances online (improve online customer service) Update the look & feel of the website My tasks: Define target groups (personas) and their needs (scenario) Competitive analysis Content inventory & information architecture (sitemap) Wireframes with new site structure What I did: Workshop to define business goals Competitive […]