content strategy

Paladin: Website Redesign for Security Service

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Client: Paladin Security (in collaboration with Straydog Branding) Objectives Paladin Security wanted to increase their lead generation and conversion of their website: data analytics showed that the highest traffic was coming from visitors who were looking for a job (high traffic on the careers page). The goal was to increase traffic on pages that talk […]

eGovernment: Responsive Design

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Client: AUMA Objective: The goal of this project was to redesign the existing website of Alberta’s Municipalities Association in order to increase the online participation of current members as well as to increase access to new markets.   Challenges: The website suffered from the consequence of growing and just “adding more”: there is a lot of information accessible […]