Online magazine for an insurance on buildings
Client: GVB hausinfo
Objectives:
- Strengthen the brand and gain more page visits
- Simplify the content management
- Create more modern look of the website
Challenges:
- Create a project vision with measurable goals
- Define the target groups and their needs
- Create a userfriendlier layout that makes the website more appealing
- Take criteria for SEO into account (ensure, that content is easy to find)
My tasks:
- Workshop to create the project vision
- User research (interviews with people who plan to build a house or built a house)
- Use web analytics to define measurable goals for improvement
- Create personas and scenarios
- Define main problems and come up with solutions in rough sketches
- Modulate sketches and create wireframes
- Define different page templates
My methods & tools:
- workshop
- personas (based on qualitative interviews & web analytics)
- scenarios
- paper & pencil
- Fireworks
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