content strategy

Paladin: Website Redesign for Security Service

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Client: Paladin Security (in collaboration with Straydog Branding) Objectives Paladin Security wanted to increase their lead generation and conversion of their website: data analytics showed that the highest traffic was coming from visitors who were looking for a job (high traffic on the careers page). The goal was to increase traffic on pages that talk […]

eGovernment: Responsive Design

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Client: AUMA Objective: The goal of this project was to redesign the existing website of Alberta’s¬†Municipalities¬†Association in order to increase the online participation of current members as well as to increase access to new markets.   Challenges: The website¬†suffered from the consequence of growing and just “adding more”: there is a lot of information accessible […]