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Insurance Services: Redesign

Website redesign for an insurance company

Client: Mobiliar

 

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Project goal:

  1. Gain more visitors
  2. Sell insurances online (improve online customer service)
  3. Update the look & feel of the website

My tasks:

  • Define target groups (personas) and their needs (scenario)
  • Competitive analysis
  • Content inventory & information architecture (sitemap)
  • Wireframes with new site structure

What I did:

  • Workshop to define business goals
  • Competitive analysis
  • Create personas and scenarios
  • Define main problems and come up with solutions in rough sketches
  • Modulate sketches and create wireframes
  • Define different page templates
  • Usability Test

Methods & Tools I used:

  • workshop
  • personas (based on qualitative interviews & web analytics)
  • scenarios
  • paper & pencil
  • Axure

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