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Rocky Mountaineer: Redesign travel website

Turn complexity into simplicity

Client: RockyMountaineer (in collaboration with Work@Play)

Objectives

Rocky Mountaineer wanted to redesign their online presence – both for customers as well as for travel agents. The product line that Rocky Mountaineer offers is very complex and offers many varieties – which made it challenging for customers to find the right journey or to even get a good understanding of their options. Similarly travel agents were struggling with their internal tool and were often forced to call the support hotline to book a trip.

Challenges

This project required a streamlined redesign for both the customer facing online experience as well as the travel agents’ tool. The product lines were very complex but had to be translated into a simple pick- and choose solution.

Process

My main role was doing user research to understand travel agents’ pain points better, the current usage of the internal tool and their tasks & needs.

Existing tool

Existing tool for redesign

User Research

User Research – Deliverables

I was also part of the design team to create wireframes (based on a mobile first approach). The project team worked in an agile manner.

Concept

Concept: Sketching + Wireframes

RockyMountaineer

RockyMountaineer – Final Design