Author: fseewald

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Strategy

SWOT analysis for product design: How to make strategic design decisions

You might have heard about SWOT analysis in a business context — but have you ever tried to use it …

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Interview methods
User research

User research: unmoderated vs moderated interviews

Is there a superior research model? I recently read a post about the different styles of user interviews, …

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Facilitation

10 tips on how to improve your customer journey map workshops

Here are some tips on how to plan and facilitate a customer journey map workshop. …

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Product Roadmap for UX Designers
Strategy

Product Roadmap for UX Designers

What is a Roadmap in Product Design? A roadmap is a navigation tool: it helps you to get …

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User Research on a budget
User research

How to do User Research on a budget

Here is a list of tools and methods that will help you to collect customer feedback without spending …

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Planning

The WOOP Method: Create better product and project goals

As a business owner or product manager, you need to be able to share your vision: the more …

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