Online magazine for an insurance on buildings
Client: GVB hausinfo

Objectives:

  1. Strengthen the brand and gain more page visits
  2. Simplify the content management
  3. Create more modern look of the website

Challenges:

  • Create a project vision with measurable goals
  • Define the target groups and their needs
  • Create a userfriendlier layout that makes the website more appealing
  • Take criteria for SEO into account (ensure, that content is easy to find)

My tasks:

  • Workshop to create the project vision
  • User research (interviews with people who plan to build a house or built a house)
  • Use web analytics to define measurable goals for improvement
  • Create personas and scenarios
  • Define main problems and come up with solutions in rough sketches
  • Modulate sketches and create wireframes
  • Define different page templates

My methods & tools:

  • workshop
  • personas (based on qualitative interviews & web analytics)
  • scenarios
  • paper & pencil
  • Fireworks

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My collection of learnings as a UX designer: tips on methods, on collaboration and on handling projects.

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