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  • Welcome

    I am Frauke, a UX Designer,
    a creator, communicator, collaborator and knowledge collector.

  • The Big Picture

    Products and services with a great user experience are the result of a great teamwork. I help to communicate the big picture and the final goal.

  • Psychology & Design

    My background in psychology shaped my communication skills – regarding teamwork as well as product design.

What I focus on as a UX Designer

Latest posts

User Journey Map & Action Plans

September 1, 2015 | fseewald

I was lucky enough to participate in one of Sara Wachter-Bottcher’s amazing content strategy workshops and found new inspiration. It got me particularly thinking about my current usage of user journey maps and the problems I encounter with them.

Journey maps are … Read More

Human cognition and its consequences for user testing

April 27, 2015 | fseewald

Doing user research can be eye-opening and helpful for any decision making. More and more companies acknowledge the value of user research and usability testing is becoming part of the product development process. With online tools like usertesting.com or loop11.com it is … Read More

Reflecting on Lean UX

August 19, 2014 | fseewald

In my job there is the ongoing discussion about agile development and how to integrate UX. What is the bigger idea, what is the excitement about? There is the vision of a flexible team, that works more effectively, faster, more … Read More